MRK 205 — Marketing for Entrepreneurs
This course prepares aspiring entrepreneurs with the knowledge and tools needed to develop a comprehensive marketing plan aligned with their small business goals. Students explore how to make the most of limited resources by focusing on budgeting effectively, selecting the most impactful marketing channels and platforms, building brand preference and customer loyalty, and measuring performance. The course places emphasis on practical, real-world strategies tailored to the unique challenges of small business ownership. By the end of the course, students create and present a complete marketing strategy and plan for their own business idea.