BUS 240 — Marketing Fundamentals
is a fundamental course describing the business activities involved in product planning, pricing, promoting, and distributing want-satisfying goods and services. Other topics include market segmentation, consumer motivation and behavior, and legal influences. Marketing cases are used to illustrate current principles and techniques and to enhance development of managerial skills. This course is applicable toward all certificates and degrees (credit hours 3.0, lecture hours 3.0).
Prerequisites: OT 117, ENGL 101