ART 226 — ART 226
Business of Art This course introduces students to management principles of the arts and promotional strategies for artists. Students learn grant writing fundamentals and how to identify opportunities for such possible arts funding as scholarships, internships, and fellowships. This course helps students to develop their professional portfolio, as well as to identify differences among artist statements, biographies, CV’s, and resumes. The course introduces a brief history of marketing, as well as current social media trends and such traditional methods of promotion and publicity as press releases, business cards, and websites. It also introduces students to the fundamentals of exhibition, promotion, and management of art exhibitions in a gallery space.