Marketing
Prepares students in the field of marketing with an understanding of the concepts of marketing functions such as sales, advertising, marketing research, product development, distribution, and pricing. Covers additional concepts of accounting, economics, legal environment, and business communication.
Courses
- ACCT 101 — PRINCIPLES OF ACCOUNTING I
- ACCT 102 — PRINCIPLES OF ACCOUNTING II--- MANAGERIAL
- BUS 140 — BUSINESS LAW/THE LEGAL ENVIRONMENT OF BUSINESS
- BUS 174 — INTRODUCTION TO INTEGRATED MARKETING COMMUNICATIONS
- BUS 212 — BUSINESS COMMUNICATION
- CIS 101 — INTRODUCTION TO BUSINESS INFORMATION SYSTEMS
- ECON 101 — PRINCIPLES OF ECONOMICS I
- ECON 102 — PRINCIPLES OF ECONOMICS II
- MATH 120 — CALCULUS FOR BUSINESS ANALYSIS
- STAT C1000 — INTRODUCTION TO STATISTICS