COMM 455 — PR Cases & Campaigns

3 credits · 3 hours

Analytic study of guiding public relations principles illustrated by current and historical public relations cases and campaigns. Emphasis on strategic management, ethics, and two-way organizational communication. Oral and written analysis of illustrative cases and campaigns. Application of principles in planning, implementation, and evaluation of actual PR campaign.

Part of

• Communication Studies: Public Relations, BA
• Health Communication, Certificate
• Health Communication, Minor
• Public Relations, Minor

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