COMM 460 — Transmedia Storytelling

3 credits · 3 hours

Examines the Transmedia Storytelling strategies for telling stories across many media platforms in a way that engages audiences. Students will explore this approach used in marketing, public relations, and social media campaigns. Students will critique iconic transmedia storytelling campaigns and will create a collaborative transmedia project.

Part of

• Digital Media Design, Minor
• Communication Studies: Public Relations, BA
• Health Communication, Minor
• Public Relations, Minor

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