HOSP 300 — Hospitality Analytics
The primary emphasis of the course is on analytical and decision-making uses of big data - the exponential growth, availability of information, both structured and unstructured to develop a more granular understanding of customers behavior, needs, and expectations. This course teaches students how to use the right data in the right ways, including the use of social media, customer satisfaction surveys, financial information, and market trends to help drive greater customer and market understanding as well as improved pricing, ultimately leading towards higher growth in both revenue and profits