MKTG 541 — Marketing Research
The marketing concept has always focused on meeting the customers needs. Those needs, in order to be properly fulfilled, must be predicted on an unbiased understanding of the consumers attitudes and perceptions. To develop that unbiased method of sampling the target population in a manner that will be reassuring as being valid, correct research principles must be implemented. This course will offer actual hands-on experience in developing an understanding of research principles. Specific organizations will be targeted and research projects will be completed in their behalf as part of the course offering. The critical issues of ethical procedures coupled with sound statistical processes will be included in the course content.