Marketing (Accelerated)
This program examines aspects of strategic planning and tactical decisions appropriate to the management of marketing activities in an organization. Areas covered include product planning and development, distribution, pricing, promotional activities (including advertising), personal selling, consumer behavior, and service aspects of marketing. A focus can be created in such areas as sales/sales management, market research, advertising, distribution, retail management or international marketing by selecting elective courses pertaining to one of these concentrations. Included are the major elements of marketing in both domestic and international situations.
Courses
- ACCT291 — Accounting I
- ACCT292 — Accounting II
- AHS106 — Natural Hazards and Human Society
- BIOL102 — The Living World
- BIOL106 — Cultural Botany
- BLAW235 — The Legal, Ethical, and Global Environment of Business
- BLAW433 — Marketing and the Law
- CHEM105 — Chemistry and the Environment
- CMST192 — Introduction to Communication Studies
- ECON205 — Principles of Macroeconomics
- ECON206 — Principles of Microeconomics
- ENGL184 — Introduction to Literature
- ENGL191 — College Composition and Rhetoric
- ENGL291 — Introduction to Analytical and Rhetorical Writing (for transfer students)
- GENG101 — Ethics and the Engineering Profession
- HBS111 — Orientation to the Herberger Business School
- HIST109 — Race in America
- IS170 — Analytics for Business Intelligence I
- IS270 — Analytics for Business Intelligence II
- LIB280 — Critical Thinking In Academic Research
- LIB290 — Social Media in a Global Context
- MATH070 — Basic Mathematics Concepts
- MATH072 — Intermediate Algebra
- MATH106 — Finite Mathematics
- MATH112 — College Algebra
- MATH221 — Calculus I
- MGMT201 — Introduction to Professional Management
- MGMT497 — Strategic Management
- MKTG220 — Introduction to Marketing
- MKTG344 — Field Experience
- MKTG402 — Product and Price Management
- MKTG416 — Global Marketing Strategy
- MKTG426 — Professional Selling Specialization
- MKTG444 — Internship: Undergraduate
- MKTG495 — Topics Course
- MKTG498 — Business Consulting
- MUSM126 — History of Rock and Roll Music
- POL310 — US Politics of Race, Ethnicity, and Immigration