JPC A362 — Principles of Strategic Communications 3 Credits
Covers how to develop strategic messages in online and traditional media through public relations, integrated marketing and advertising. Emphasizes ethical strategies and tactics to communicate timely, effective and truthful messages while adhering to sound business principles. Explores how employee, consumer and stakeholder communications have changed with digital communication and social networks.
Part of
- Bachelor of Arts in Journalism and Public Communications
- Minor in Cultural and Natural Resource Management
- Minor in Sociology
- Occupational Endorsement Certificate in Fermentation Science
- Occupational Endorsement Certificate in Graphic Design
- Occupational Endorsement Certificate in Professional Writing
- Bachelor of Science in Occupational Safety and Health