Bachelor of Business Administration in Marketing
The Bachelor of Business Administration (BBA) in Marketing prepares students for careers in the marketing profession in business corporations, governments as well as non-profit organizations. Students gain knowledge in principles of marketing, essential skills to create, communicate, deliver, and exchange marketing information and values for customers, clients, partners, and society at large. Students learn various tools for marketing planning, pricing, promotion, and distribution of ideas, goods, and services in local, national, and global markets as well as designing, executing, and analyzing social media, marketing research, and analytics. This degree also prepares students for graduate s
Courses
- ACCT A201 — Principles of Financial Accounting 3 Credits
- ACCT A202 — Principles of Managerial Accounting 3 Credits
- BA A151 — Business Foundations 3 Credits
- BA A241 — Business Law I 3 Credits
- BA A280 — Managerial Communications 3 Credits
- BA A300 — Organizational Theory and Behavior 3 Credits
- BA A325 — Corporate Finance 3 Credits
- BA A343 — Principles of Marketing 3 Credits
- BA A347 — International Marketing 3 Credits
- BA A375 — Statistics for Business and Economics 3 Credits
- BA A376 — Management Information Systems 3 Credits
- BA A381 — Consumer Behavior and Relationship Management 3 Credits
- BA A383 — Market Research: Methods, Metrics and Strategies 3 Credits
- BA A387 — International Business Management 3 Credits
- BA A388 — Globalization and Business Environment 3 Credits
- BA A460 — Marketing Management 3 Credits
- BA A461 — Negotiation and Conflict Management 3 Credits
- BA A462 — Strategic Management 3 Credits
- BA A480 — Marketing Media Analytics 3 Credits
- BA A482 — Integrated Marketing Communications 3 Credits
- BADA A110 — Computer Concepts in Business 3 Credits
- BADA A470 — Business Analytics, Data Science, and Machine Learning 3 Credits
- COMM A111 — Fundamentals of Oral Communication 3 Credits
- COMM A241 — Public Speaking 3 Credits
- ECON A101 — Principles of Microeconomics 3 Credits
- ECON A102 — Principles of Macroeconomics 3 Credits
- ECON A227 — Introductory Statistics for Economics and Business 3 Credits
- ECON A312 — Econometrics for Business and Economics 3 Credits
- ECON A329 — Economic and Business Forecasting 3 Credits
- ECON A363 — International Economics 3 Credits
- MATH A121 — Applied College Algebra 3 Credits
- MATH A151 — College Algebra for Calculus 4 Credits
- MATH A221 — Applied Calculus for Managerial and Social Sciences 3 Credits
- MATH A251 — Calculus I 4 Credits
- MATH A251F — F.A.T. Calculus I 6 Credits
- WRTG A111 — Writing Across Contexts 3 Credits
- WRTG A212 — Writing and the Professions 3 Credits