MCOM360 — Advertising Copy Writing

MCOM 360 - Advertising Copy Writing MCOM 360 - Advertising Copy Writing (3 credits) The creation of effective advertising messages for newspapers, magazines, radio, television, and other mass media. The course emphasizes the writing of advertising copy and the coordination of visual and verbal concepts to achieve advertising

Prerequisites: MCOM250

Part of

• Mass Communication - Advertising (MCAD) - BA Major
• Mass Communication/Strategic Communication 3+2 (MC) - BA Major
• Mass Communication - Advertising (MCAD) - Minor

Source ↗

← back to winona catalog