Mass Communication - Advertising (MCAD) - BA Major

Degree

Courses

• MCOM172 — Print and Web Production
• MCOM173 — Audio and Video Production
• MCOM202 — Creativity and Innovation
• MCOM215 — Photo: The Technical Art
• MCOM250 — Principles of Strategic Communication
• MCOM280 — Principles of Media Literacy
• MCOM303 — Documentary Production: The Living History Project
• MCOM316 — Experimental Visual Communication
• MCOM319 — Studio Photography
• MCOM339 — Strategic Social Media
• MCOM356 — Media and Society International
• MCOM360 — Advertising Copy Writing
• MCOM361 — Advertising Media Planning & Buying
• MCOM362 — Advertising Design
• MCOM399 — Internship
• MCOM435 — Special Topics in Mass Communication
• MCOM480 — Strategic Communication Campaigns
• MCOM499 — Assessment Portfolio
• MKTG300 — Principles of Marketing
• MKTG344 — Buyer Behavior

Source ↗

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