MCOM480 — Strategic Communication Campaigns

MCOM 480 - Strategic Communication Campaigns MCOM 480 - Strategic Communication Campaigns (3 credits) Students apply advertising and public relations theory and processes in practical, hands-on assignments that require analysis, the creation of planning strategies, and the facilitation and execution of multi-media advertising and public relations activities based on specific

Prerequisites: MCOM360, MCOM361, MCOM362, MCOM345, MCOM346

Part of

• Mass Communication - Advertising (MCAD) - BA Major
• Mass Communication - Public Relations (MCPR) - BA Major
• Mass Communication/Strategic Communication 3+2 (MC) - BA Major

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