MKTG344 — Buyer Behavior
MKTG 344 - Buyer Behavior MKTG 344 - Buyer Behavior (3 credits) This course takes a strategic perspective to examine the impact of the nature and scope of consumer and business buyer behavior on planning the marketing mix. The course includes the study of marketing management theory in the experience of consumer and business markets. Course implementation will involve detailed analysis of psychology, sociology, and social psychology theories in the development of marketing strategy and implementation plans. Grade only. all and spring semesters. Course Registration
Prerequisites: MKTG300