HRM-224 — Hospitality Entrepreneurship
3 Lecture Hour(s) This course begins with an overview of the principles of business development and marketing management. Its covers research methodology needed for the design and delivery of a hospitality business. The course then assesses the viability of various sized of hospitality business ventures vis-a-vis the planning process, management of small enterprises, feasibility studies, and formation of business plans. Risk management, record keeping and entrepreneurial characteristics are explored. Prerequisite(s): HRM-101 or BUS-101 Syllabus for this course
Prerequisites: HRM-101, BUS-101