A.A. in Public Relations
A general program that focuses on organizational communication, public relations, and advertising; and that prepares students to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.
Courses
- BUS 185 — Elements of Marketing 3 Units (AA/AS; CSU) 54 lecture hours
- BUS 192 — Advertising 3 Units (AA/AS; CSU) 54 lecture hours
- COMM 100 — Mass Media and Society 3 Units (AA/AS; Citrus D1; CSU; UC; Cal-GETC 4) 54 lecture hours
- COMM 101 — Reporting and Writing News 3 Units (AA/AS; CSU) 54 lecture hours
- COMM 104 — Public Relations 3 Units (AA/AS; CSU) 54 lecture hours
- COMM 111 — Introduction to Popular Culture 3 Units (AA/AS; Citrus C2; CSU; UC; Cal-GETC 3B) 54 lecture hours
- COMM 150 — Communication Theory 3 Units (AA/AS; Citrus C2; Citrus D2; CSU; UC; IGETC 4; Cal-GETC 4) 54 lecture hours
- COMM 230 — Design for Media 3 Units (AA/AS; CSU) 36 lecture hours, 54 lab hours
- COMM 240A — Student Media: Beginning Staff 3 Units (AA/AS; Citrus A2; CSU) 36 lecture hours, 54 lab hours
- COMM 250 — Multimedia Reporting 3 Units (AA/AS; CSU) 54 lecture hours
- COMM 260 — Social Media 3 Units (AA/AS; Citrus C2; CSU; UC) 54 lecture hours
- KIN 183 — Introduction to Sports Information 3 Units (AA/AS; CSU) 54 lecture hours
- SPCH 103 — Argumentation and Debate 3 Units (AA/AS; Citrus A2; CSU; UC) 54 lecture hours