BMKT2010 — Principles of Marketing
BMKT 2010 - Principles of Marketing BMKT 2010 - Principles of Marketing This is a foundational marketing course that introduces students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. Students study markets, create and manage a marketing mix, develop marketing strategies and consider customer motivation, with emphasis on basic marketing research and marketing management. In addition, students analyze the various marketing functions and apply theories and techniques to problems and cases in the context of current marketing practice and market environment. Elective Code(s): BUS, GLKY Previous: BMK* 201
Part of
- Banking, AS (BANK-AS)
- Business Administration Certificate (BSAD-CC)
- Business Administration, AS (BSAD-AS)
- Business Administration: Entrepreneurship Certificate (BENR-CC)
- Business Administration: Entrepreneurship, AS (BENR-AS)
- Business Administration: Finance, AS (FINC-AS)
- Business Administration: Honors, AS (BSAD-AS-HON)
- Business Administration: Management, AS (MGMT-AS)
- Business Administration: Marketing Certificate (BMKT-CC)
- Business Administration: Marketing, AS (BMKT-AS)
- Business Intelligence, AS (BSIN-AS)
- Business Office Technology: Customer Service Specialist Certificate (CSSS-CC-BOT)
- Business Office Technology: Office Option, AS (OFFC-AS-BOT)
- Business Office Technology: Social Media Specialist Certificate (SOCM-CC-BOT)
- Business Studies - CSCU Transfer Degree, AA (BSAD-AA-TAP)
- Communication: Public Relations Certificate (COMM-CC-PR)
- Digital Arts Technology: Trending Technology in Digital Media Certificate (DATX-CC-TRD)
- Fashion Merchandising and Retail Management Certificate (FMRM-CC)
- Fashion Merchandising and Retail Management, AS (FMRM-AS)
- Management Information Systems, AS (MINF-AS)
- New Media Production: Corporate Media Certificate (NCMC-CC-NMP)
- New Media Production: Corporate Media, AAS (NCMD-AAS-NMP)
- New Media Production: Digital Marketing Certificate (NDGC-CC-NMP)
- New Media Production: Digital Marketing, AAS (NDGM-AAS-NMP)
- Public Utility Management, AS (PUTM-AS)
- Small Business and Entrepreneurship Certificate (SBME-CC)
- Small Business and Entrepreneurship, AS (SBME-AS)
- Sport Management, AS (SPMG-AS)