Business Administration: Marketing, AS (BMKT-AS)
A focus on marketing is available under the Business Administration parent degree. The Management option provides students with knowledge, techniques, and perspectives in the theory and practice of marketing. The program prepares students for further study and a broad variety of entry level marketing careers and customer service roles. Not all classes are fully transferable. Students develop skills in accounting, ethics, finance, law, management, management information systems, and marketing which are needed to succeed in businesses from sole proprietorships through global corporations. This degree will prepare students to enter a variety of positions in business, start their own venture or continue to a bachelor’s degree program.
Courses
- ACCT1130 — Principles of Financial Accounting
- ACCT1170 — Principles of Managerial Accounting
- ACCT1250 — Accounting Applications I
- BFIN1100 — Personal Finance
- BFIN2100 — Principles of Finance
- BMGT2020 — Principles of Management
- BMGT2100 — Organizational Behavior
- BMKT1060 — Principles of Selling
- BMKT1230 — Principles of Customer Service
- BMKT2010 — Principles of Marketing
- BMKT2070 — Consumer Behavior
- BMKT2080 — Social Media Marketing
- BMKT2140 — International Marketing
- BMKT2160 — Digital Marketing
- BMKT2195 — Field Experience I
- BMKT2350 — Public Relations
- BMKT2410 — Principles of Advertising
- BUSN1150 — Business Software Applications
- BUSN2100 — Business Communications
- BUSN2310 — Business Law I
- BUSN2340 — Legal Environment of Business
- CCS1001 — College & Career Success
- CIS1141 — Introduction to Management Information Systems
- ECON1001 — Principles of Macroeconomics
- ECON1002 — Principles of Microeconomics
- ENG1010 — Composition
- MATH1010 — Intermediate Algebra