BUS 230 — Principles of Marketing
This course introduces students to the total marketing process. Students explore key marketing concepts and activities related to the development of strategies related to product, price, place, and promotion. Topics include marketing strategy, the marketing environment, segmentation, targeting and positioning, marketing research, consumer behavior, branding, ethics, and social responsibility.
Part of
- Accounting, Associate in Applied Science (ACCT)
- Business Administration, Associate in Science (BUAD)
- Business Management, Associate in Applied Science (BMGT)
- General Business, Associate in Applied Science (BGEN)
- Hotel and Restaurant Management, Associate in Applied Science (HRM)
- Legal Studies and Paralegal Program, Associate in Arts (LGL)