BMKT 337 — Consumer Behavior: 3 Credits (3 Lec)
(F, Sp) Application of behavioral sciences to understanding human behavior in the market place. Emphasis on culture and subculture, social class, reference group, family, attitudes, perception, motivation, personality, and learning theory on consumer and marketing management decisions. Online registration reserved for business majors & other majors for whom this course is a degree requirement. Other interested students email [email protected] to request registration
Prerequisites: BMKT 325