BMKT 444 — Retail Management: 3 Credits (3 Lec)
(Sp) The application of marketing theory to retail management problems. Topics include structure of the retail industry and nature of competition; merchandise planning, budgeting and control; and pricing and location theory. Online registration reserved for business majors & other majors for whom this course is a degree requirement. Other interested students email [email protected] to request registration
Prerequisites: BMKT 325