HMGT 167 — Principles of Meetings, Conferences, and Conventions
The course provides students with an introductory approach to planning and executing meetings, and conferences. The course examines practical advice on every aspect of organizing and managing meeting logistics, such as how to choose the best venue; preparing and managing the budget; scheduling; coordinating food and beverages; managing housing and registration and staffing. The course examines practical advice on how to reach each of the group meeting market segments, how to implement successful sales strategies, and how to ensure that an event flows smoothly.