HMGT240 — Lodging and Food Service Sales and Advertising
(R only) Concepts of publicity, communications, public recognition, and goodwill. Stresses methods of developing advertising, merchandising, and profitable use of the media. Attention to the use of convention and group sales, catering, and banquet sales and the importance of promotion in general to build an attractive public image. Assessment Level(s): ENGL 101 / ENGL 011 . Three hours each week. 3 semester hours Course