HRTM-HOTEL/RESTRNT/TOURISM MGT (HRTM)
Learning Outcomes Define tourism and related terms. Identify and explain the role of the elements of the destination mix. Identify the potential socio-cultural, economic and environmental impacts of tourism. Identify and describe the role of key governmental and nongovernmental organizations in tourism. Describe basic tourism planning and development principles. Discuss the unique challenges of tourism marketing and standard marketing methods. Describe the components of the tourism distribution system. Demonstrate a basic understanding of traveler behavior including motivations and barriers to travel. Identify major factors that influence traveler flows. 1 Describe the role of major modes of