MKTG 301 — Principles of Marketing
This course will explore why marketing is the foundation for all successful businesses. Students will gain an understanding as to why businesses that do not effectively implement marketing principles will fail, even when possessing a superior product in the marketplace. Effective product development, promotional activities, distribution and pricing will be evaluated to discover the key elements needed for successful business operations.
Part of
- Accounting, BS
- Accounting Emphasis (150 SH) Certificate
- Agribusiness Management, BS
- Agricultural Communications and Leadership, BS
- Advertising Design Communication, Minor
- Communication Studies: Public Relations, BA
- Health Communication, Minor
- Public Relations, Minor
- Exercise Science, BS
- Finance, BS
- Hospitality Management, BS
- Hotel/Lodging Management, Minor
- Business Education, BS
- Management, BAS
- Management, BS
- Digital Marketing Certificate
- Marketing, BAS
- Marketing, BS
- Marketing, Minor
- Music, BA (with Emphasis in Management)
- Physical Education, BS