Marketing, BAS
In order to properly serve graduates from community colleges and technical schools, the marketing discipline offers a Bachelor of Applied Science (B.A.S.) degree. The B.A.S. degree program in Marketing will provide opportunities for individuals who have completed Associate of Applied Science (A.A.S.) or Associate of Science (A.S.) degree programs to achieve a bachelor’s degree with somewhat reduced course requirements when compared to a student who has not achieved any of the two-year degrees or diplomas.
Courses
- ACCT 211 — Principles of Accounting I
- ACCT 212 — Principles of Accounting II
- BLAW 305 — Business Law I: Legal Environment and Contract Law
- ECON 201 — Principles of Microeconomics
- ECON 202 — Principles of Macroeconomics
- ECON 470 — International Business & Economics
- FIN 230 — Business Statistics I
- FIN 350 — Introduction to Financial Management
- MGMT 221 — Computer Concepts and Applications
- MGMT 300 — Management Principles
- MGMT 422 — Production & Operations Management
- MGMT 440 — International Management
- MGMT 456 — Organizational Behavior and Theory
- MGMT 460 — Leadership and Team Management
- MKTG 301 — Principles of Marketing
- MKTG 321 — Retail Management
- MKTG 331 — Principles of Selling
- MKTG 381 — Advertising Management
- MKTG 411 — Integrated Marketing Communications (IMC)
- MKTG 421 — Business-to-Business Marketing
- MKTG 431 — Sales Management
- MKTG 441 — Marketing Research
- MKTG 442 — Creativity and Innovation
- MKTG 452 — Social Media Marketing
- MKTG 461 — Entrepreneurial Marketing
- MKTG 471 — International Marketing
- MKTG 481 — Negotiation Strategies and Tactics
- MKTG 491 — Strategic Marketing Management
- MKTG 495 — Senior Examination