MKTG 442 — Creativity and Innovation
In todays rapidly changing market conditions is important for managers to learn how to integrate creativity and innovation management in their decision-making processes. In this course, students will learn how to stimulate and develop the creative potential of the members of the organization in order to contribute to better performance and results. The course will use innovative teaching strategies with the objective of fostering the creative process among students. As part of the course, students will work a team project where they will look for innovative solutions for problems within our communities.